Simulator Design Studios
by Five Iron Golf
Custom Residential Buildout

A Premier Simulator
for the Bayly Residence.

Bespoke golf simulator environments, powered by the team at Five Iron Golf.

Prepared For
Mac Bayly
Darien, CT Residence
Prepared By
Adam Franchella
VP/GM, Simulator Design Studios by 5i · April 2026
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01 — Project Overview

The right simulator,
built the right way.

Simulator Design Studios is pleased to present this proposal for a custom, premium golf simulator environment at the Bayly residence in Darien, Connecticut. This is not a simulator installation — it is a complete, purpose-built simulator lounge designed to perform at the highest level and feel like it belongs in a private club.

Five Iron Golf
50+ Locations · 300+ Simulator Bays

SDS is powered by the same internal team behind Five Iron Golf's own locations — architects, interior designers, AV experts, golf technology specialists, contractors, and operators. Over more than a decade, that team has built and operated 50+ locations and 300+ simulator bays. We know what works, what breaks, and what clients stop using and why. We bring that operating knowledge to every project we take on.

Expertise

Platform-agnostic recommendations informed by 10+ years operating 50+ Five Iron Golf locations and 300+ simulator bays. We recommend what's right for your space and how you'll use it.

Craftsmanship

Commercial-grade build standards — because that's where we come from. In a Five Iron environment, downtime is not acceptable. That mindset shapes every SDS project: proper materials, proper execution, no shortcuts.

Design

Great simulator environments should feel intentional and integrated — not like equipment installations. Architecture, lighting, acoustics, materials, and flow all matter. The design should reflect your standard.

02 — Room Specifications

One Bay.
Purpose-Built.

The simulator environment is located in the basement of the Bayly residence, currently under construction in Darien, Connecticut. The room is designed for dual use — a high-performance golf simulator and a premium home theater — with club-style millwork, a bar area, and a seamless connection to the adjacent gym.

Proposed Space — Bayly Residence Floor Plan · Basement Level
Floor Plan
Room Dimensions
19'10" × 18'7"
9'4" ceiling height · Basement level
Simulator Bay
16' Wide × 9'+ Deep
~320 sq ft total · Hitting direction: South
Primary Use Cases
Golf + Theater
Dual-purpose room · Club-style lounge aesthetic
Key Client Requirements
Club-Style Millwork
Half lockers · Bar area · Curtain partition to gym · Right-handed setup
04 — Investment

One Residence.
One Integrated Build.

Pricing is organized by category. All costs reflect a complete, turnkey build — design, technology, installation, and first-year support included. Individual line-item detail is available upon request.

CategoryScopeCost
Sim Build
Structural & Finish Package
Turf package (framing, fringe, hitting & stance mats), screen kit (front, back, padding, baffles, ceiling tiles), wall carpet & underlayment. Highest-grade mats and screen selected throughout.
$6,177.49
Technology
TrackMan 4 System + Full AV Package
TrackMan 4 launch monitor, PC (TrackMan spec) + peripherals, PC cabinet (Woodtech), 22" touchscreen, 32" monitor, face-on + down-the-line cameras with mounting, projector, lighting package, all cabling.
Note: $1,100/yr software license payable directly to TrackMan.
$46,019.88
Design & Install
Full-Service Design, Coordination & Installation
GC coordination, carpentry, turf & wall installation, technology installation, disposal, and project management through completion.
$17,793.75
Upgrade Options
4K Projector
4K Projector Upgrade (Optional)
Upgrade to 4K projection — ideal for movie watching and multi-use entertainment.
TBD
IDS Cameras
IDS Camera Upgrade (Optional)
Upgrade from standard Econ cameras to IDS cameras — superior image quality for frame-by-frame driver analysis.
$3,000.00
Speaker System
Integrated Speaker System (Optional)
Integrated audio system optimized for dual-use — golf simulator ambiance and home theater performance.
$800.00
Side Curtain
Side Curtain (Optional)
Partition curtain for the opening to the adjacent gym space.
$250.00
Interior Design
Interior Design Services — SDS Design Team (Optional)
Full design concept, millwork direction, furnishings sourcing guidance, lighting plan, and aesthetic direction for the simulator lounge. See Design Mood Board section for full scope.
$9,000.00
Included with Every SDS Build
Support
1 Year Premium Support
Annual maintenance, remote support, and priority on-site service for all installed systems.
Complimentary
5i Programs
Five Iron Tournament & Content Programming
Access to Five Iron Golf's exclusive tournament formats and content programming — TrackMan installations only.
Included
Estimated Project Total — Option A (TrackMan 4)
$69,991.11

* All pricing exclusive of applicable sales tax. Quote valid for 30 days from date of preparation. Upgrade options not included in total above.

Optional Add-On — Interior Design

Design
Mood Board.

The images below represent a mood board for the aesthetic direction we could consider for the accent elements of your simulator lounge. SDS can assist with the design of these spaces as an optional add-on to the core build.

Material Palette
Material Palette
Custom Millwork & Lockers
Custom Millwork & Lockers
Club-Style Locker Lounge
Club-Style Locker Lounge
Backlit Display Shelving
Backlit Display Shelving
Framed Course Photography
Framed Course Photography
Lounge Seating & Art
Lounge Seating & Art
Interior Design Services — SDS Design Team

Our design team will provide comprehensive design services for the basement golf simulator and adjoining lounge space. This scope is thoughtfully tailored to create a cohesive, elevated environment that feels both functional and experiential.

Design Services Include:
  • Spatial Planning & Layout — Thoughtful planning of the lounge area to ensure optimal flow, usability, and visual balance.
  • Custom Millwork Design — Detailed design of bespoke locker cabinetry.
  • Furnishings Sourcing — Curated selection of seating, tables, rugs, and accessories to achieve a layered, clubhouse-inspired aesthetic. Note: this fee does not include the price of the items themselves.
  • Lighting Design — Fixture selection and placement guidance to create a warm, ambient, and well-balanced lighting scheme.
  • Aesthetic Direction — A cohesive design vision rooted in rich materials, tailored detailing, and a timeless, heritage feel.
Design Fee
$9,000 flat fee
Not inclusive of furnishings procurement.
This fee reflects a comprehensive design approach, inclusive of all concept development, sourcing, specifications, and client collaboration required to bring the space together with clarity and intention.
05 — GC Deliverables

What We Need
From Your Builder.

SDS coordinates directly with your general contractor to ensure the space is properly prepared before installation begins. The following items must be completed by your GC prior to SDS mobilization.

Electrical Rough-In
Two dedicated 20A circuits to the simulator bay. One for the PC cabinet, one for AV/lighting. Conduit routing to be confirmed with SDS prior to rough-in.
Network / Low-Voltage
Two Cat6 drops to the simulator bay (one for the PC, one for the projector/AV rack). One additional drop to the bar area if applicable.
HVAC
Dedicated supply and return for the simulator room. Simulators generate heat — proper airflow is required for equipment longevity.
Lighting Rough-In
Overhead lighting circuit with dimmer capability. SDS will specify fixture locations and types as part of the design package.
Framing & Drywall
Standard framing per architectural plans. SDS requires access to confirm simulator bay dimensions before drywall close.
Flooring Prep
Concrete sub-floor must be level within 3/16" over 10 feet. SDS installs turf directly on concrete — no additional flooring required in the bay.
Paint
Walls painted prior to SDS installation. SDS will provide color recommendations as part of the design package.
06 — Next Steps

Ready to
Move Forward?

01
Confirm Scope

Select Option A (TrackMan 4) or Option B (Foresight GC Quad) and confirm any optional add-ons — IDS cameras, speaker system, 4K projector upgrade, and/or interior design services.

02
GC Coordination

SDS will connect directly with your general contractor to confirm electrical, network, and framing requirements before walls close. Timing is critical given current construction progress.

03
Design & Build

Upon scope confirmation, SDS will issue a formal agreement and begin the design and procurement process. Installation is scheduled to align with your construction completion timeline.

Questions? Let's Talk.

Adam Franchella

VP/GM, Simulator Design Studios by Five Iron Golf